Pay-Per-Click advertising allows you to get your website listed on the results pages for hundreds of keyword phrases used by potential buyers. It is essentially pure direct marketing in that you only actually pay something when someone clicks on your ad.
The name of the game in PPC is to drive down the cost of your clicks and to get the maximum number of clicks for the smallest amount. There are three major Pay-Per-Click services: GoogleAdWords, Overture (Yahoo) and Espotting.
On Google, for example, adverts can also appear in search engines and content sites that are affiliated with Google such as: AOL, AskJeeves, About.com, Lycos, InfoSpace and Netscape. With PPC the more you bid against your competitors, in general, the higher your adverts will be placed - though with Google Adwords the response rate is also taken into account.
Google and Yahoo don't tell you how much you will actually pay-per-click though. So if you bid £1.50 per-click you can pay anywhere from £0.01 to £1.50 per-click.
Google does not allow you to know how much your competitors are bidding per-click but you will rank higher if your click-through rate is better than your competitor, even if they bid more than you. Google's minimum bid is £0.01 and the maximum bid is £100.00.
The wording of your advert is tricky because of the limited space you're given and the restriction on the wording you can use. It’s easy to measure the success of PPC advertising. You can see click and conversion rates and you can also delete adverts and campaigns that don't work.
Although very affective PPC is time consuming. Do you know enough to be putting in the right bids? Are you bidding on the right keywords? Can you react in time to deal with any changes? Are your ads affective? These are the types of questions you need to ask.
Bayserve is experienced in managing successful PPC campaigns and will be happy to assist your campaign to get the most out of this marketing strategy.
